Preservatives with Purpose
Artificial additives have their place. That place is not in your food.
An integrated campaign demonstrating Panera’s commitment to clean food by putting artificial preservatives back where they belong. In things like paint, rubber, varnish and fireworks.
400,000 people tuned in to watch the Johnston City fireworks on Facebook Live.
boys & GIRLS CLUB
For the first installment of Preservatives with Purpose, we used artificial preservatives to transform a rundown Boys & Girls club.
Preservative laden paint was used in outdoor placements.